AEO Service

Get your brand named in AI search. Not your competitors.

Buyers now ask ChatGPT, Claude, Gemini or others before they ever visit your site. Our AEO service optimizes your HubSpot blog, brand context and content so answer engines can find, trust and quote you.

Hero

Buyers are finding answers without visiting your site

Source: HubSpot AEO Partner Training, Spring 2026

60%

of Google searches end without a click

60%
900M

weekly users searching on ChatGPT

4.4x

higher conversion from AI referral traffic than organic

Our AEO Service

Four questions we help you answer

01

Does AI mention you when buyers ask about your category?

02

Which competitors are being recommended instead of you?

03

Is your content structured so an engine can quote it?

04

What should you fix first to close the gap fastest?

What we optimize

Four areas we optimize

Area 01

Blog & technical setup

A full review of how the blog is built in HubSpot and whether that structure is readable by AI answer engines.

Blog subscription

Review of blog subscriber notification emails.

Link building

Pillar and cluster links and coverage, orphan pages.

Headings

One H1 per page, logical H2 and H3 hierarchy.

Crawlability & health

Sitemap, language settings, HTTPS.

Settings

General blog settings and the templates used.

Bios and tags

Author bios, language versions and blog tags.

Area 02

Brand identity & context

Every AI feature in HubSpot draws on the same context: who you are, what you sell, who you sell to and who you compete with. If that layer is thin, everything generated on top of it is thin too.

50% → 98%data completeness once filled
92%of ICP suggestions accepted
75%of product suggestions accepted

Brand and positioning fields

Tone of voice settings

Product and feature descriptions

Value propositions per product

ICP and audience definitions

Buyer pain points and use cases

Direct and category competitors

Area 03

AEO content checklist

We check every piece against answer-readiness criteria so engines can find, trust and quote it, with a basic SEO setup check alongside.

Answer first

A question as the title and an instant answer directly beneath it.

Plain naming & semantic triples

Category and product in literal terms; key claims written as subject, verb, object.

Scannable, self-contained sections

Short paragraphs, bullets and tables. Each section makes sense when quoted on its own.

Depth, evidence & FAQ blocks

Step-by-step guidance, credible sources, one proprietary stat per section, FAQ schema applied.

Entity consistency & comparison formats

Brand named identically everywhere; listicles, alternatives and best-for pages.

Authorship & a single clear CTA

Named author with bio, visible last-updated date, one primary action.

Basic SEO setup check

Meta tags, headings and URLs, so the page can be read in the first place.

Area 04

AEO tool & prompts

We read brand visibility score, sentiment, engine breakdown across ChatGPT, Claude, Gemini and others, share of voice against competitors, and citation sources and content types.

If the tool is already live: we optimize what is tracked

Are the prompts the questions your buyers ask? Are competitors configured widely enough? We review prompt groups, visibility, sentiment and share of voice, then rewrite the prompt set where it misses.

If it is not set up yet: we recommend how to start

The AEO tool is included in Marketing Hub Professional and Enterprise, with a free 28-day trial to see your real baseline first.

On another plan?

The tool can be bought on its own as a standalone product for $50 per month.

What's included

What our AEO service includes

01

AI visibility tracking

Brand visibility score, sentiment and share of voice against your competitors across ChatGPT, Claude, Gemini and others.

02

Optimized HubSpot foundations

A blog setup engines can read and a complete brand context layer that every HubSpot AI feature builds on.

03

Answer-ready content

New and existing content structured so answer engines can find it, trust it and quote it.

04

Roadmap & regular reviews

Quick wins separated from structural work, and regular sessions with an AEO expert on what to do next.

How

How we work

1

HubSpot Health Check

We run a HubSpot Health Check on your portal across each hub to see where you stand today and what is holding your visibility back, including a review of your content and AI readiness.

2

Strategy & prompt set

We define the questions your buyers actually ask AI, the competitors that matter and the priorities to go after first.

3

Optimization

We fix the foundations in HubSpot: blog setup, brand context and content, optimized against our AEO checklist.

4

Track & improve

We measure how often AI names you, compare it against competitors and keep refining content and prompts based on what gets cited.

What our customers say

Hear it straight from the people who’ve worked with us. Honest, inspiring, and real—this is what our partners think about collaborating with us.

Emil MilowEmil MilowHead of KlimAPIKlimahelden-1-1
“Working with Thalox has been an absolute game-changer for our company. They helped us clean up, organize, and restructure our CRM, which significantly improved our operational efficiency. Communication was seamless. We are extremely satisfied with their services.”
Your Team

The experts behind your AEO work

Lisa Freitas

Lisa Freitas

in
Head of Marketing · Senior HubSpot Consultant

Master’s in Marketing and International Affairs. Co-founded the Thalox blog with Laura and leads our content optimization for search and AI answer engines, from blog structure to brand context in HubSpot.

Laura Tussi

Laura Tussi

in
HubSpot Consultant · Marketing Specialist

Works across content marketing, AEO, campaigns and email marketing, optimizing content so answer engines can find and quote it. Master’s in Digital Marketing, now completing an MBA in Digital Marketing, Customer Experience and Innovation.

Joana Gomes

Joana Gomes

in
Junior HubSpot Consultant

Focused on campaign creation, social media and email marketing, and on optimizing content for search and AI answers. Degree in Languages, Literatures and Cultures.

Next step

Start with a HubSpot Health Check

The best place to start. We run a HubSpot Health Check on your portal across each hub and send you clear recommendations, including a review of your content and AI readiness.

  • HubSpot Health CheckA review of how each hub in your portal is set up, with recommendations for what to change.
  • Content & AI readinessWe look at how your content is structured for answer engines and recommend what to fix first.
AEO
Resources

Go deeper on AEO and content optimization

Youtube

Analyze with Lisa

Ep56 - Answer Engine Optimisation: What is it and how to get started?

Watch the episode →
Checklist

AEO and SEO Checklist

Download Checklist →
Blog

How's AI Changing Content Marketing in 2026?

Ensure your content remains relevant and authoritative in 2026.

Learn more →