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Precision Targeting with AI: Audience Segmentation Techniques for HubSpot

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How to segment your contacts with AI in HubSpot

In this white paper we'll walk you through various segmentation techniques in HubSpot, and show you why AI-powered segmentation is a game-changer.

What's Inside:

  • Audience segmentation benefits
  • Different methods to segment an audience
  • Types of segmentation in HubSpot
  • Benefits of AI-based audience segmentation
  • Predictive engagement analytics 
  • The comparison of Engagement-based Scoring vs. Predictive Lead Scoring