It can be challenging to know in detail your audience, but it may be a good idea to try and get as detailed as possible.
A proper segmentation can improve communication with your contacts and make them more receptive to the actions you want them to take.
If your e-mails aren’t targeted, all those clicks could end up going nowhere, costing you a lot of money and leading to very little progress for your e-mail marketing campaigns.
You want to aim for campaigns that are targeted, effective, and valuable for your audience.
thalox for marketers is an AI-based automated segmentation add-on for marketing teams using HubSpot that will help you segment your audience based on their level of engagement, which will allow you to understand how good and complete your data is, in order to build a relevant message for the right people.
This helps you understand what your audience is most engaged with so you can build relevant messages and increase conversion rates.