Your dormant audience are contacts that have already interacted with your brand, in other words, they have already shown interest, but have not been engaging for some time.
These contacts are essential to the growth of your business because they represent an earned opportunity to gain a new customer.
Dormant accounts can be your second-best source of revenue, right after your current high-engagement audience.
When not engaging, this impacts the performance by significantly decreasing open rates and clicks and has a negative impact on deliverability and reputation.
thalox for marketers is an AI-based automated segmentation add-on for marketing teams using HubSpot that analyses your contact data, including all previous digital activities, to predict how engaged your audience will be with your e-mail marketing campaigns.
By identifying the Dormant Potential Segment, it is possible to tailor your message to these contacts and boost the effectiveness of your e-mails.
thalox for marketers provides you with deep insights about your audience's behaviour that allow you to notice opportunities you wouldn't otherwise see. Every message can be tailored for each customer so it feels relevant.
thalox for marketers gives you the dormant potential segment that can boost your conversion rates when you follow some of the recommended actions.