Guide & Template
Lead Funnel Definition for Marketing & Sales
Marketing says the lead is qualified. Sales says it isn't. Sound familiar?
When both teams count leads differently, pipeline reports disagree and handoffs stall. This guide gives marketing and sales one funnel to work from, from the first lead to Closed Won.
Download the guide now!
.png?width=500&height=500&name=Firefly%20(1).png "Lead Funnel Definition Guide")
Fill out the form below to download the guide and define a lead funnel that marketing and sales both agree on.
One Funnel. One Definition. No More Handoff Gaps.
An MQL means little if sales doesn't accept it. Without shared definitions, leads stall between teams and your reports can't be trusted.
This guide gives you everything you need to align both teams:
- Definitions: six stages from Lead to Closed Won, with the owner of each
- Criteria: a worked example of what moves a contact to the next stage
- Template & SLA: your own criteria table and handoff deadlines
- HubSpot setup: four steps to build the funnel in your CRM
- Benchmarks: B2B stage conversion rates to compare against
