HubSpot has a new Lead Scoring feature
Have you heard about the new Lead Scoring in HubSpot's Marketing Hub?
Currently in private beta, this feature introduces a dedicated space for setting up scoring, moving beyond just the property view.
You can create score types based on company or contacts. It now distinguishes between implicit (behaviour/engagement data) and explicit criteria (profile/fit score) and has eliminated negative scores.
As highlighted at Inbound 2024, we can anticipate exciting new features in this area, including an AI agent for Scoring.
