HubSpot Platinum Solutions Partner and HubSpot Marketplace App

Make your HubSpot data
worth trusting

Our App for HubSpot. Profiler shows you what your data looks like, Normalizer standardises it, and the Engagement Score segments your database by who will engage next.

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The real problem

HubSpot isn’t underperforming. Your data is.

Inconsistent property values

One property holds “United States”, “US”, “U.S.” and “USA”. HubSpot counts each as a separate value, so your segments and workflow enrolment miss contacts that should qualify.

Low property fill rates

Contact properties get created but never populated. You can’t filter on a property that most of your database has left empty.

Limited view of data quality

A proper overview of your data quality in HubSpot comes with Data Hub Professional, which is expensive to add to your plan.

Segmentation guesswork

Without proper segmentation, it’s hard to tell which engagement signals really matter. So teams often reach the wrong people, while the right ones go unnoticed.

One suite, three functions

Diagnose. Fix. Act.

Profiler, Normalizer and the Thalox Engagement Score are designed as a sequence. Each one hands clean input to the next, and everything syncs back into your HubSpot portal.

STEP 01

Thalox ProfilerDiagnose: what does my data look like?

See fill rate and variance for every contact property, then decide which properties to enrich first so you have real data to personalise with.

Output → a prioritised enrichment plan

STEP 02

Thalox NormalizerFix: standardise it at scale

Define the standard once. Normalizer maps every variation to a single value and syncs it back as a new, ready to use HubSpot property.

Output → clean dropdown properties

STEP 03

Thalox Engagement ScoreAct: who will engage next?

An AI score that predicts how likely each contact is to engage with your future emails, then splits your database into four segments automatically.

Output → 4 segments pushed to HubSpot

Native HubSpot integration · no tech skills required

01 · Profiler

Understand your data, then plan how to enrich it

Profiler shows you what your HubSpot data actually looks like today, property by property. From there you can decide which properties are worth enriching first, so you have the data you need to genuinely personalise your marketing instead of guessing.

Fill rate, the share of contacts with a value in that property

Variance, how wide the spread of stored values is

Visual overview, charts and distributions you read at a glance to decide what to prioritise yourself

Expert tipThe more you enrich and improve your data, the stronger your Engagement Score results get, and the more precisely you can personalise your approach.

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Filter by

Standard properties

Filter by

Custom properties

Filter by

Customizable selection

Before · CountryGermanyDEDeutschlandGERde

→

After · Normalized CountryGermanyOne dropdown value. Your geo campaigns and regional reports finally agree with each other.

02 · Normalizer

Standardise your property values, once and for all

Normalizer protects your data from collecting dozens of near identical values for the same thing. Pick an open text property, let the algorithm suggest one standard value for every variation it finds, edit anything that doesn’t match your conventions, and sync it back to HubSpot.

01Select the property: Job Title, Country, Industry…
02Run it. Multi language input, English output.
03Review and edit every suggested mapping.
04Create the normalized property, or export the mapping as CSV.

Nothing is overwrittenA new dropdown property, “Normalized Job title”, lands in a Thalox Information property group. Your original property is preserved.

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03 · Engagement Score

A clean segmentation plan for your marketing

The Thalox Engagement Score predicts how likely each contact is to engage with your future email campaigns, then turns that into automatic segmentation: four HubSpot segments based on engagement level. Always up to date, no configuration, and a segmentation plan your whole team can work from.

Up to 3x

Engagement rate

10% less

Inactive contacts

Up to 3x

SQL conversion

Content recommendationsEach prediction also surfaces the topics that resonate per segment, based on your own high performing subject lines, ready to drop into ChatGPT, Claude or Breeze.See how recommendations work →

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Your database, automatically segmentedClick a segment below

High Engagers8%

Dormant Potential11%

Inactive or Indecisive40%

No Activity41%

High Engagers

Contacts that are actively interacting with your brand.

What to do with themGo direct: strong offer, clear urgency, and a hard call-to-action to push them to convert now.

Example portal. Your own split depends on your data.

Segment evolution in the Thalox dashboard

Why Thalox is a different kind of partner

Most partners hand you a slide deck. We hand you the Suite.

Thalox Suite is built by the same team that runs your HubSpot implementation, RevOps and training. That means our recommendations aren’t opinions. They come out of your own data, and we have the tooling to act on them the same week.

HubSpot Platinum Solutions Partner and HubSpot Marketplace App

20+Years of founder experience behind the methodology

Three connected tools in one suite

$More value from the HubSpot licence you already pay for

Your first 30 days

Connect HubSpotPick the workspaces to connect. Two clicks, no setup work.

Run your first predictionThe first run takes 2 to 3 hours; every one after that is much faster.

Push your segmentsFour contact segments, ordered by likelihood to engage, land in HubSpot.

Run your first campaignTarget one segment with the recommended topics and compare.

Profile and normalize your dataRead your fill rates and variance in Profiler, then standardise the messiest properties with Normalizer.

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What our customers say

Teams that trust their data ship faster

Hear it straight from the people who’ve worked with us. Honest, inspiring, and real.

Emil MilowHead of KlimAPI · Klimahelden GmbH

“Working with Thalox has been an absolute game-changer for our company. They helped us clean up, organize, and restructure our CRM, which significantly improved our operational efficiency. Communication was seamless. We are extremely satisfied with their services.”